Google Invests $75 Million In A24 To Develop AI-Powered Filmmaking Tools
1 29Google is investing roughly $75 million in A24 as part of a research partnership with DeepMind to develop AI-powered filmmaking tools and workflows. "The deal represents the latest marriage between a Hollywood studio and AI in an era where companies have oscillated between partnerships and lawsuits," reports Variety. From the report: A24 partner Scott Belsky, who leads the studio's technology division A24 Labs, told the Journal the studio's Google partnership differed from other deals because AI developers mistakenly advertised their products as a means to make films cheaper and faster. His division is developing applications for AI-generated storyboards, another reimagination of the production process that has seen filmmakers like Martin Scorsese rubber-stamp. "We think there are better uses that preserve creative control and support risk-taking," said Belsky, arguing the new tools "won't look anything like the prompted generation type of AI that people feel uncomfortable with."
1 comments
Re:It's not the way that it looks (Score: 5, Insightful)
by omnichad ( 1198475 ) on Monday June 22, 2026 @04:10PM (#66204696)
The most boring part of filmmaking is matching up picture and audio from a dozen or more takes in line with the storyboard. I think it would be great to see AI take raw footage and build a skeleton project file with all of the different takes matched up with their respective audio and cut to fit the rough storyboard. Then you spend your time and resources on the actual creative parts. These are already the lowest paid people involved in a film anyway and they probably don't exactly enjoy the work.