Amazon Plans To Use AI To Speed Up TV and Film Production
5 64Amazon plans to use AI to speed up the process for making movies and TV shows even as Hollywood fears that AI will cut jobs and permanently reshape the industry. From a report: At the Amazon MGM Studio, veteran entertainment executive Albert Cheng is leading a team charged with developing new AI tools that he said will cut costs and streamline the creative process. Amazon plans to launch a closed beta program in March, inviting industry partners to test its AI tools. The company expects to have results to share by May. [...] Amazon is leaning on its cloud computing division, Amazon Web Services, for help and plans to work with multiple large language model providers to give creators a wider array of options for pre- and post-production filmmaking.
5 comments
The enshittification is proceeding apace (Score: 5, Insightful)
by Rosco P. Coltrane ( 209368 ) on Thursday February 05, 2026 @11:11AM (#65970442)
On the plus side, TV has hit rock bottom decades ago, and films aren't far behind. Using AI to make shit faster is kind of fitting really.
Re: cut costs and remove the creative process (Score: 5, Insightful)
by Fnord666 ( 889225 ) on Thursday February 05, 2026 @12:04PM (#65970560)
"AI gives them slop. Ideas that are unoriginal and derivative". Based on what I've seen on Amazon the past couple of years, no one would know the difference.
Translation Time (Score: 5, Insightful)
by JustAnotherOldGuy ( 4145623 ) on Thursday February 05, 2026 @11:20AM (#65970458)
"Amazon Plans To Use AI To Speed Up TV and Film Production"
TRANSLATION: "Amazon Plans To Use AI To Churn Out Shitloads of Utter Garbage"
Re:Translation Time (Score: 5, Insightful)
by sabbede ( 2678435 ) on Thursday February 05, 2026 @12:02PM (#65970550)
Have you not watched Fallout? Amazon has some solid originals. Bezos may be a greedy dickhead, but his company is making some worthy stuff.
Optimizing the wrong end (Score: 5, Insightful)
by abulafia ( 7826 ) on Thursday February 05, 2026 @11:24AM (#65970462)
A fundamental law of the entertainment industry is that entertainment takes time to consume. It isn't like food or cars, where people buy to waste.
So no matter how quickly you can make a movie, it still takes an 80-100 or whatever minutes to watch it.
So they need more consumers. This is where agents come in.
They just need to convince people to want to own a series of robots to be entertained for them. I'm sure they could come up with a "vibe-viewing" UI to managing your little virtual popcorn-eaters - maybe Nintendo could help, they're good at that sort of thing.
And then kids could humiliate each other over how much media their peers are wasting without experiencing.
That's the smell of innovation.